How Can CPQ Boost Manufacturers’ Business Productivity?

 In the world of e-commerce, conversion rate is king. If you don’t get enough people to buy from your site, you won’t be in business for very long. Although you need to focus on creating an appealing and user-friendly online store with products that customers want, it doesn’t hurt to optimize as many aspects of your sales process as possible. That includes optimizing your Configure Price Quote CPQ, so they are more likely to convert visitors into buyers.

Also, modern shoppers conduct their primary product research online instead of in physical stores. This means how you present yourself on a website has become just as important as the products you sell there. To stand out from the competition, your online presence must be optimized so that not only do potential customers find you easily, but they also see what makes you unique from the first moment they visit your site. A great place to start is by optimizing your Configure Price Quote CPQ for a better conversion rate.

Let’s explore CPQ integration to discover whether or not it’s the right solution for your business.

What is CPQ?

CPQ (Configure Price Quote) is a software solution created to assist businesses in creating an integrated work environment where all teams can collaborate effectively and communicate precise price quotes quickly and effortlessly. The smooth operation of a CPQ integration enables sales representatives to:

• Create a variety of quotes quickly and effectively.
• Quickly customize sales quotes based on customer requirements
• Make more informed decisions
• Fetch dependable data sources to fill specifics automatically.

Why Do You Need CPQ?

Agreements are discussed, prices are stated, and specific features are considered in the closing stages of the sale process. Sometimes customers ask for a few changes or come up with a completely different idea. Which is usually a hassle for the sales team as it completely changes the product quote.

This last stage can be streamlined using Configure Price Quote CPQ, which also helps reps take prospects through it quickly and effectively. Reps can utilize CPQ integration to conclude deals effectively and accurately rather than stumbling through pages of spreadsheets to get the precise pricing composition or risking errors by manually entering information.

Your CRM and CPQ can work together to automate as many of these latter tasks as is practical. More demonstrable sales potential and a higher closing rate are the outcomes.

CPQ Features That Increase Efficiency

There are various benefits of Configure Price Quote CPQ that make it easier for sales reps to meet customer demands with specific product specifications, increasing efficiency in the quoting process. Let’s discuss some key benefits of CPQ.

1. Product Search:

Configure Price Quote CPQ offers a compelling search function that helps you find all values within a product, including product name, SKU, description, and category. As a result, it notably improved over the standard Salesforce product search. The CPQ product search also provides an autocomplete feature that will recommend items that match users’ queries. Organizations can also customize what users see on the results page.

2. Product Filters:

If your company has designed various products, searching the whole database can take some time. Product filters help narrow down the search by enabling users to show the types of products for which they want to search. This feature is completely customizable by CPQ vendors and enables users to apply multiple filters simultaneously.

3. Guided Selling:

Guided selling gives a more proactive way than search and filters to help the sales team to find the right products easily and quickly. With this feature, planned questions will pop up when users go to the product selection page. Their answers to these questions will improve the list of products they eventually see. The best thing is that not only are the questions fully customizable, but they can also be dynamic, meaning that each user’s answer to the first question directs what the second question asks.

4. Product Rules:

The product rules are the most efficient feature of Configure Price Quote CPQ that takes bundling to the next step by automatically including products that must go together or expected charges, such as shipping fees and claimed warranties. It is not only a time-saver for sales reps, but it also offers to shield the organization’s revenue since it automatically combines certain required products (or services/fees) to quotes without any further work on behalf of users.

Summing Up

After experiencing the pandemic’s impact, most of the product manufacturing organizations started utilizing the potential of CPQ. All of the features of Configure Price Quote CPQ have greatly influenced the manufacturing process and empowered the sales team to make informative decisions with all the correct data.

Properly configured CPQ delivers value to an organization. Whether your organization is considering getting started with Configure Price Quote CPQ or already uses it. Its features are readily available to help save time, defend profits and raise revenue by allowing your sales team to build better, more accurate quotes faster.